New Technology AI and the Travel Industry
Many organizations believe that customer support can be put on “autopilot” along with campaigns using AI. Potential for new technology like AI and Machine Learning is gaining momentum to streamline a variety of activities like marketing,
David Bessis, Founder and CEO at Tinyclues speaks in an interview session sponsored by Tinyclues with Jeremy Kressmann, Research Editor at SkiftX in Skift Global Forum 2019 titled Beyond Automation: Understanding AI’s True Power in Travel Marketing.
They discuss how most of the organizations are trying to convert ChatBots into Artificial Intelligence technology but not looking at the wider vision of actually augmenting what humans can do. It should actually work like taking the emotional level of marketing to next level using AI instead of just replacing.
In the market there is a sense that AI will replace human and takeover jobs but, David explains how there is more for humans in Artificial Intelligence. He emphasizes why humans can be better marketers than Robots as they have empathy.
Check out more about topics that came up during the interview in this video below.